ChatGPT by OpenAI (recently acquired by Microsoft), is an artificial intelligence (AI) chatbot. A chatbot is a computer program that interacts with a user that enters text-based prompts in the form of a querie or command or combination of the two. In a basic sense, it is similar to using a search engine, like Google, which yields web results from scraping websites from across the Internet and world wide web (known as crawling or indexing) and gives you website results to find information. LMP provides search engine optimization (SEO) services to its clients to help them rank higher in the search engine results pages (SERPs). AI chatbots like ChatGPT, however, do something different. Based on the queries/commands, an AI program can generate a cohesive work like an image, text, video, animation or colorization of an image to name some examples. ChatGPT is in the text category and will yield results in the form of a text response to the querie or command. More sophisticated prompts can yield different or better results. Consult with LMP to learn how to better adapt your business to AI. Here are some general tips.
Use ChatGPT as a Collaboration Partner, Not a Slave
Instead of thinking of ChatGPT or AI as something you are mastering, think about it rather as an interaction. You are interacting with a program and expressing an input to yield its output, in the same way you do with humans. When interacting with humans, we communicate our ideas to them. ChatGPT is set up to respond to prompts that are stuctured based on our text-based language.
- Use the AI chatbot to increase efficiency but sample, test and fact-check or edit for accuracy
- Also be sure to clarify meaning and ask the chatbot to explain in deeper meaning or more detail
- Continue probing, testing and interacting
If you think of ChatGPT in a similar way you think of Siri, Alexa or Google as a personal assistant, you will achieve some useful results. It helps to conceive of a plan as to how you are going to use the software and what processes can be made more efficient by it.
Internal Communications
The ChatGPT Open AI bot can help you write memos, training content, miscellaneous emails, etc. Use the above methods to continue to refine, test and deploy your responses. This can help automate and move through several business processes at your company. It can also be a group effort. Start by keeping transcripts of your chat history with the ChatGPT bot. Also, get feedback from your team about its output, recommendations, etc. in the same way you would do to evaluate the progress of your human colleauges.
External Communications
The ChatGPT tool can help automate or improve external communications and advertising as well. Generate client- or customer-facing text documents like brochures, sales collateral, informational material and more. Here are some examples of the types of documents and content the artificial intelligence writing chatbot can help produce.
- marketing tools like press releases, blog posts and articles
- sales emails, presentations, seminars, speeches and pitches
- documents and information such as business plans, agreements/contracts, letters, newsletters, website copy, etc.
LMP can help make the most out of the content and marketing automation with AI tools like ChatGPT.
Productivity
The software can also be a productivity tool. Think Grammarly, Office, Salesforce, etc. Those are productivity tools. AI chatbots can complement these tools. Microsoft will no doubt be implementing it into its own business suite of tools. Here are some ways it can help:
- research
- data collection
- ideation
There will no doubt be even more ways we can discover what possibilities can be achieved with artificial intelligence. LMP can help your business make the most out of AI as it relates to content production, writing services, SEO, digital marketing and communications.