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SEO in the Web3 World: Adapting to Privacy, Regulation and User Behavior

copywriting cryptocurrency cybersecurity finance marketing seo

Getting the best results for SEO (search engine optimization) used to mean how to get to the first page on Google or getting the number one position SERP (search engine results page) page one on Google, Bing, Yahoo!, MSN, AOL, Ask or any other number of search engines or browsers. Social media, directories and maps became important too, along with reviews and a whole industry called reputation management to help companies preserve and enhance their digital footprint, identity and online brand.

VPN used for cybersecurity when browsing the web

In the Web 2.0 universe of the traditional Internet, big players like Microsoft, Google, Facebook and Amazon dominated online traffic, behavior patterns, economies of scale and network adoption. But their business models also presented a problem for their own user base. All this interconnectivity, integration and open development through a handful of monopolies with private control of the personal and business data of users came at a price: users became a commodity. Conflict, scams, misinformation, mistrust, regulation and even decentralization eventually followed. Following user trends is an important aspect of understanding SEO and developing solid content strategy plans for your business in 2021 and beyond in the Web 3.0 world of AI, IoT, privacy browsers, cryptocurrency/decentralized finance, adblockers and encrypted data. See how LMP uses these trends to enhance SEO for your small or midsize business.   

SEO for DuckDuckGo

Privacy browsers and search engines like DuckDuckGo give users more control over data sharing options and privacy controls. DuckDuckGo also enables users to set their own default search engine from a list of the most popular like those mentioned above. DuckDuckGo is an increasingly popular option for browsing and search browsing and includes a built-in adblocker and other controls for privacy and permissions. In addition to a search engine and browser, there is also a Chrome extension and app, so it still integrates well with Google and other search/tech providers. 

Writing content that is relevant to search queries will be just as important if not more important than running Google AdWords or other PPC ad campaigns. It won't have any significant impact on running social media ads, other than creating difficulty with tracking certain users. Focusing on useful organic content that is searchable is thus critical. Everything from content categorization (taxonomy/metadata/tags) to organization/structure, clean code, readability and clarity will be all the more important elements to attract user traffic and search results. Keyword research will still be imperative and a good SEO audit will be a crucial first step regardless of current digital marketing efforts. 

Brave Browser

The Brave browser is another privacy browser and has a variety of options for controlling what is collected, viewed, stored, accessed, etc. The browser also verifies publishers in its network and allows users to tip publishers. Advertisers can interact with Brave users via notifications with full control and pay the users with BAT cryptocurrency (Basic Attention Token), which helps power this Web 3.0 network. Getting verified on the Brave network and getting acquainted with a decentralized community will help establish your business and break past trust barriers to your brand, digital marketing, online reputation/identity, content strategy and SEO. Hire an expert copywriter, content manager/strategist and SEO service provider via LMP (Lawson Media & Publishing). Contact us to get started. 

Increasing Regulation

Your SEO strategy could need an update since the new 2020 EU regulations put into place regarding data privacy in Europe, namely the GDPR (General Data Protection Regulation). Consulting with an attorney in the appropriate area of data privacy law may be a prerequisite. Increasing regulation and pressure on regulators globally, as well as private/public interests in regard to data, privacy, free speech, trade, security and even finance has resulted in a state of disruption, conflict and rapid change. With it will come opportunity and SEO content will play a helpful role if adapted well to the 21st century information economy. Beyond the EU, the USA, Canada, Australia and Asian, African, Latin American and Eastern European/Russian regulators are also in the period of transition, disruption and innovation. Companies that want to adapt should consult with an LMP SEO expert and copywriter. Contact us to learn more. 

 



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