SEO — copywriting

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Getting the best results for SEO (search engine optimization) used to mean how to get to the first page on Google or getting the number one position SERP (search engine results page) page one on Google, Bing, Yahoo!, MSN, AOL, Ask or any other number of search engines or browsers. Social media, directories and maps became important too, along with reviews and a whole industry called reputation management to help companies preserve and enhance their digital footprint, identity and online brand. In the Web 2.0 universe of the traditional Internet, big players like Microsoft, Google, Facebook and Amazon dominated online...