Lawson Media & Publishing works with companies large and small, far and wide. We have been able to serve those in other countries like Bangladesh and Canada, and other states like Texas, Massachusetts, California, Nevada and New York. But Lawson Media's home base is Southern Minnesota, home of the company's founder, Rob Lawson.
How much are you investing in your marketing strategy? Take that question critically, and think about it in terms of more than just money. How much effort and time are you investing in digital marketing in Minnesota, the United States or wherever your marketplace is? Companies are looking at their strategies to figure out where to cut spending, how to streamline effective digital marketing practices and testing other methods to discover what works and what doesn't work to reach their target potential customers, instigating a visit, then converting them to actual paying customers.
Advertising is a tricky prospect for marketing efforts. It is always a guessing game, even with the most sophisticated tracking tools and analytics software. And, as we discussed in a previous post, advertising to as many people as possible (without precise demographic targeting) may actually deter people from buying your product or service. There is something to be said about annoying customers with a bombardment of unsolicited or unwanted advertising.
Lawson Media publishing channels
A brief guide to the publishing channels offered by Lawson Media & Publishing including web, print, mobile, social, audio, video, online newspapers, visitor guides, magazines, niche websites and apps!
I have been in the media and publishing business for at least a decade. I have taken a lot of time to pay attention to trends and analysis of customer behavior and attitudes and have poured over mountains of data pertaining to the subject. I have written for some of the top companies and organizations in the world including IBM, Hearst, Fortis, Western Digital and the United Way Worldwide. I also spent a year in the market research field.
The Lawson Media and Publishing Marketing, Media and Community Toolkit is here!
Lawson Media and Publishing, which produces Slanted Mag and manages Mankato Gazette, helped sponsor Standup Comedy at the Mankato Event Center in the Mankato Place. Zack Kolars is a local comedian and host. Headlining nights are on the second Thursday of each month and feature regional and national acts. The last or fourth Thursday each month features free open mic night at the Mankato Event Center, featuring the Maverick Comedy Club from Minnesota State University.
Lawson Media and Publishing has finished work on the site www.totalsecuritymn.com for local Albert Lea business owner, Scott Truesdell, who owns Total Security of Southern Minnesota. The site incorporates the company's branding and offers a great responsive site. LMP consulted with the company to get it just the way they wanted it, from conception to completion.