SEO Tip: Build Quality Backlinks to Boost Page Rank on Google, Bing

  • Posted on: 18 February 2016
  • By: LMP
LinkedIn Analytics

Lawson Media & Publishing is a media, publishing and IT project management company and we are located between Mankato and Minneapolis, MN. Our company networks and partners with small firms and independent freelance professionals in technical and creative services to provide necessary scale and scope for projects. We have partners in Mankato, Twin Cities and Rochester, Minnesota areas as well as other parts of the United States, North America, Europe and Asia. Search engine optimization, or SEO, is a widely sought after marketing tool for businesses and for good reason. With the consumerization of IT happening rapidly and more business being done on at least some level of digitization, SEO and page rank on search engines like Google, Bing, Yahoo and so forth are ever more important for businesses to compete and succeed. It is also becoming the norm for small businesses as well. If you are in the restaurant business, then you may have some idea of how a good review or link/ad in a directory online can help boost revenue with new customers or visitors from out of town.

Getting backlinks is a vital process in page rank for search engines. Backlinks are assessed by web crawlers and groups and technical/creative agencies have researched their success in boosting web traffic and page rank for websites. SEO is also observed to be ranked according to mobile optimization (mobile-friendly web content), regularly updated content, quality and relevance of link back to the website (coming from a reputable site with natural and original content), taxonomy (categorization of content), navigation structure, amount of content (the more the merrier) and social media (sharing is caring). Backlinks are little talked about among non-experts, but they are absolutely vital to building page rank and SEO value for your online brand. Lawson Media & Publishing and Mankato and the Twin Cities can help boost your small or midsize business' (SMB) page rank on Google, Bing, Yahoo, etc. and also help quantify your results in social media, content marketing, advertising, video marketing, blog content, newspaper and digital news press, PR distribution, newsletters, directories and more. We can also help work on reputation management for you, working with review sites for research and working with your company on development and strategy to improve reputation and service. LMP also offers enterprise solutions.

Our media management solutions help optimize your page rank and SEO value as well as your social media presence and brand awareness. It is also a critical tool in establishing important backlinks from our reputable media network. We also have several high profile publishing partners and contacts in our database. Using newsletter or press release distribution, you can greatly improve your results for SEO as well. Our publishing platform includes a newspaper and tourism guide that encompasses several U.S. states and provinces internationally; an independent news, information and entertainment site; print/digital magazines with websites and apps; niche category websites (food, tech, drugs, music, etc.), streaming audio/video content and channels; newsletters, PR distribution and email marketing; and social media pages (using automation for multi-posting on Twitter, Facebook, Google, Pinterest, LinkedIn, etc.).

You can also hire LMP to overhaul your existing content with a content audit and restructure. We also work on website redesign and mobile optimization and responsive websites. We are WordPress and Drupal developers and can also create teams for other CMS and E-commerce platforms such as Shopify, eBay, Amazon, Magento, ColdFusion, Dreamweaver, etc. Our team can also provide content and SEO for e-commerce sites and services such as writing/editing product descriptions, renaming images and sharing on social media. We can also advertise your products and services in our media network and provide widgets to help you reach a niche audience with your eBay products.

LMP can also monitor your performance metrics and analytics for web and social media traffic for SEO purposes. Your backlink strategy can be improved over time through a plan with LMP.

Lawson Media Blog - LMP Southern Minnesota Media Blog