Market Your Brand on Websites that Deliver News, Entertainment and Information

  • Posted on: 16 November 2015
  • By: LMP
LMP Staff working on content development for marketing a business using an already published website

Content marketing, Search Engine Optimization, Digital Content Delivery and Social Media all work together to bring your business prosperity in the market now and in the years ahead. These channels allow your brand to extend its reach and engage directly with potential customers or investors while also enhancing visibility through search engines like Google, Yahoo!, Bing and MSN and social networks like Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and other channels. Even paid advertising will boost your marketing efforts a little on either a cost per impression (CMP) or cost per click (CPC) model. If you plan to draw attention and gain more business from the world wide web, then you should consider marketing your content on your own site in addition to others including news sites, information databases, niche websites, directories, social media pages, PR distribution services and online newspapers and tourism guides.

Content Marketing for Brands that Need Link Building
Lawson Media & Publishing, based in the Southern Minnesota and Twin Cities metro area, is a full service creative and IT agency and a publisher of high quality content. LMP also facilitates marketing content outside its own network of websites, magazines, newspapers, apps and tourism guides. Content marketing and link building are an important strategy for companies to gain traction. Submitting content to directories; sending out press releases; crafting original content on niche websites, newspapers, magazines, tourism guides and apps; publishing original content on internal blogs and other outside sites; and social media posts, brand mentions, links and feeds on other sites will help build links and reputation online.

Distribution of Information to a Wide Audience
The goal is to distribute information in a way that engages participants to respond to calls to action or to reach a higher rank in search engines and ads to increase visibility. Analytics, that is measuring the reach, effectiveness and demographics of your content marketing and SEO campaigns, is also an important part of the equation. This is known as metrics. LMP can help boost SEO efforts through linking content from your business and website to its own network of sites, apps, video content and much more. Sponsored posts are one great way to start, combined with copywriting for your internal company blog.

Lawson Media Blog - LMP Southern Minnesota Media Blog