Direct Mail

Direct mail marketing and advertising topics. Southern MN media and marketing.

Does Direct Mail Marketing Work? Not for Those that Despise Junk Mail

  • Posted on: 4 September 2015
  • By: LMP
Junk mail pile

Advertising is a tricky prospect for marketing efforts. It is always a guessing game, even with the most sophisticated tracking tools and analytics software. And, as we discussed in a previous post, advertising to as many people as possible (without precise demographic targeting) may actually deter people from buying your product or service. There is something to be said about annoying customers with a bombardment of unsolicited or unwanted advertising.

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