Content Marketing

Content marketing service based in Minnesota provides SEO, content planning, distribution (PR, linking strategy, social media, directories, etc.), promotion (sharing) and content production services for articles, ads, video, audio and events.

Lawson Joins Blink to Freelance for Media and Connect with Freelancers for Hire

  • Posted on: 29 September 2015
  • By: LMP

Rob Lawson is the publisher, media specialist and IT project manager behind Lawson Media & Publishing and he joins freelancers and other media agencies across the world by joining, a freelance platform developed by former media professionals from the Wall Street Journal and other companies.

Does Direct Mail Marketing Work? Not for Those that Despise Junk Mail

  • Posted on: 4 September 2015
  • By: LMP
Junk mail pile

Advertising is a tricky prospect for marketing efforts. It is always a guessing game, even with the most sophisticated tracking tools and analytics software. And, as we discussed in a previous post, advertising to as many people as possible (without precise demographic targeting) may actually deter people from buying your product or service. There is something to be said about annoying customers with a bombardment of unsolicited or unwanted advertising.

SEO is About People as Much as it is About Search Engines

  • Posted on: 30 March 2015
  • By: LMP
<a href="">Creative Commons Image</a>

SEO stands for Search Engine Optimization, but good SEO provides more than just a way to game Google for higher search rank. Sure, formatting your website content to appear higher in search results is an important marketing technique, but crafting excellent content should be the ultimate goal. After all, the entire point of a given search engine’s algorithm or any taxonomical tool (Bing, Google, Yahoo, etc.) is to provide users with the best, most original, most useful and relevant content from the Internet. So how do we provide such content for our customers? We use human beings!

4 Ways Custom Content Writing Services Improve Business

  • Posted on: 4 March 2015
  • By: LMP
Content Writing Services. <i>Photo "Creative" by Janpha Thadphoothon. Licensed under Public Domain via <a href="">Wikimedia Commons</a></i>

Custom content writing services can improve the bottom line for your business, though it will take some time in the beginning for the organic traffic to grow, to build a community, to establish a presence/reputation in your niche and convert users (browsers) into customers (purchasers), hopefully loyal ones that advocate for your brand.


Lawson Media Blog - LMP Southern Minnesota Media Blog